Auditorius and Jewels needed

Much has happened since the first intro post with it's backwards glance at my almost decade-old 'manifesto'.

It still rings true and is as much at the foundation of both my artistic and production ideology.

Add to that now, a new Publishing arm, Auditorius, that will try to support as much as possible another '4 minutes later' by-line... "If you have nothing to say, shut up".

I grew up with that mantra in the household. If we applied that sensibility to the world of music, we'd be left with barely 1% of the music that is out there and discoverable.

I know writers who are so depressed with the amount of sonic interference that's smothering them every time they go online, that they can barely see the point in trying to speak to a sea of chattering mouths.

Not true. You do, however, as this manifesto says, make sure you release to the world, only the jewels. Sending your 'good stuff' into the world is no longer good enough. Sending your 'great stuff' may be do-able, but it is your absolute 'jewels' we are interested in!

We live in a culture of celebrity that mimics those that are already successful, instantly. Therefore by the time you work your way down to the unbridled Internet, it's full of people mimicking people who are also mimicking people who are... etc etc.

Each musical era has a phenomenon - an iconic character whose attitude represents a wide 'movement' of people who find a contemporary voice to speak for them.

It is Gaga at this time, nobody comes close to her unmatched popularity. The second place artists are so far behind her, it's embarassing.

In other eras it was Tina Turner and Alanis Morrissette. Success that transcends the quality of the music itself - it becomes as much about what the artist represents to their audience, the music comes along for the ride after a while. Certain specific examples of their output become stand-alone phenomenons with a life of their own. Tina's "Private Dancer" for which I had the pleasure of both writing and producing tracks, was just such an album and a time.

These early posts may have to reflect whatever is uppermost in my 'musings' at the time and not have the thematic reference that I trust will come in time. Forgive therefore the scattered, and the meanders. Pause for food.