At this crucial time in popular music’s evolution and it’s delivery / distribution, there seems to be more questions than there are answers.
As is often the case, it is a matter of getting the questions right.
Floating free from the major label’s constrictions, we face total creative freedom but the choices and decisions are many.
We cannot begin to make sense of that hierarchy before establishing a few ‘home truths’...
How good are we?
How different are we from all the others crowding out our virtual world?
... and how can we possibly tell?
What appears to be a golden opportunity to reach a limitless audience, starts to feel more like a musical needle in a global haystack!
To stand a chance of being spotted in this vista, requires the needle to be so bright, so shiny, that it’s tiny ‘volume’ sparkles and catches the eye like the North Star.
It all begins with a jewel.
The ‘4 minutes later...’ Workshop aims to pull you out of yourself.
It focuses you in such a way as to unleash your best material.
It is the product of casting aside record industry ‘manifestos’ and commercial radio’s lowest-common-denominator formats.
Under these constraints, experiencing a hit feels no more meaningful than playing a good hand of poker...
All you can say is... you won!
No careers are born from such thinking. No seed-sowing. Just quick ‘cut flowers’ in a showy display.
But, if the seeds of truthful expression and communication are sowed deeply and soundly, your song-writing life becomes a constant harvest.
Don’t leave your audience as you found them. Change the way they feel... ‘4 minutes later...’
